Tallenna
Psychology of the Consumer and Its Development
Kirjailija:
nidottu, 2012
englanti
An unusually understandable survey of the forces or perception and feeling that determine the purchases we make; and the psychological needs that they fulfill. Research based throughout, it shows how ads use classical conditioning, harnessing psychological motivation to create image and sell products.
- Alaotsikko
- An Introduction
- Kirjailija
- Robert C. Webb
- Painos
- Softcover reprint of the original 1st ed. 1999
- ISBN
- 9781461371588
- Kieli
- englanti
- Paino
- 310 grammaa
- Julkaisupäivä
- 23.10.2012
- Kustantaja
- Springer-Verlag New York Inc.
- Sivumäärä
- 362
