Psychological Anchors for Entrepreneurial Decision-Making

Enterprise strategic decision-making has the characteristics of high uncertainty of decision-making situation, diversity and dynamic of decision-making objectives, etc., which determines that psychological factors play an extremely important role in entrepreneurial decision-making. How to deal with uncertain decision-making situations and establish adaptive psychological standards is not only a practical problem perplexing entrepreneurs, but also a theoretical problem perplexing researchers. Based on the social culture and transitional economic situation with Chinese characteristics, this book proposes that the decision-making psychological anchor is a composite psychological standard for entrepreneurial decision-making under uncertain circumstances. Chinese entrepreneurs' decision-making psychological anchors have adaptive characteristics such as relative stability, predictability, recognizability, feasibility, and timeliness. It consists of three criteria and their sub-criteria, which are decision-making will, decision-making expectation and decision-making ability, which are in line with the strategic decision-making situation and reflect the essential characteristics of the entrepreneur's decision-making. The three standards and their sub-standards restrict and interact with each other. Entrepreneurs choose decision-making plans and determine strategic decisions based on this composite psychological standard. The decision-making psychological anchor is embedded in the entrepreneur's brain in the form of a structured mental image similar to the "e;anchor"e;, and the entrepreneur's decision is determined by the "e;decision-making psychological anchor"e;. This book describes and corroborates the existence of Chinese entrepreneurs' decision-making psychological anchor, analyzes its internal structure, and demonstrates its operation mechanism, in order to discover the psychological laws of entrepreneurs' decision-making, and provide ideas for more entrepreneurs to build adaptive decision-making psychological standards. It can be used as a reference book for business managers.