Prospect Research Fundamentals

Originally published by Stevenson, Inc., this practical resource provides nonprofit organizations with information to help improve prospect research efforts and maximize results. It features proven and new methods and research strategies to uncover major gifts to make fundraising more successful.

Important topics include:

• Prospect management systems
• Key research strategies  
• Predictive models
• Prospect screening
• Essential research resources
• Prospect research
• Prospect databases
• Ask amounts
• Effective peer screening
• Mining and prioritizing prospects
• Building mailing lists
• Prospect identification
• Tracking prospects
• Managing data
• Trends in research and technology

Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.