Product Concept Design

Globalisation of the world's economy is leading to rapid change and uncertainties in society, politics and markets. Product design strategies need to respond to these developments. "e;Product Concept Design"e; meets the needs and expectations of academia and practitioners working in design by focussing on the methods for creating products and design strategies in today s fast-changing business environment. "e;Product Concept Design"e; has been written by a collection of researchers and practising designers from leading companies such as Nokia and Volvo and provides a goldmine of ideas for designers and managers in industry, as well as lecturers in design and design engineering and their students.