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Kirjailija:
Nidottu, 2004
englanti
73,60 €
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In an environment in which brands have come under attack they argue that brands can be factors of progress if they are correctly managed. The book includes an analysis of brand nature and history and highlights the importance of semiotics in the management of brand identity.
- Alaotsikko
- Brands as a Factor of Progress
- Kirjailija
- M. Chevalier, G. Mazzalovo
- ISBN
- 9781349514113
- Kieli
- englanti
- Paino
- 281 grammaa
- Julkaisupäivä
- 1.1.2004
- Kustantaja
- Palgrave Macmillan
- Sivumäärä
- 322
