Principles of Psychology

We all use the principles of psychology everyday and probably don't even realize it. When we spank our child for doing something wrong, we are utilizing the learning principle of punishment. When we get nervous right before we have to give that big speech, we are activating our autonomic nervous system. This textbook is designed to give students and professionals a general idea of what psychology is, how information is developed, what we have learned about ourselves, and how psychology is applied to help improve people's lives. The chapters are organized so that you can get a better idea of how psychology works; from basic theories and principles, through research, understanding and explaining results, to the actual application of psychological techniques. This comprehensive book holds most of the concerns of contemporary psychologists are manifestations of themes that have been part of psychology for hundreds-or even thousands-of years.