This book investigates the pictorial figurations, aesthetic styles and visual tactics through which visual art and popular culture attempt to appeal to "e;all of us"e;. One key figure these practices bring into play-the "e;everybody"e; (which stands for "e;all of us"e; and is sometimes a "e;new man"e; or a "e;new woman"e;)-is discussed in an interdisciplinary way involving scholars from several European countries. A key aspect is how popularisation and communication practices-which can assume populist forms-operate in contemporary democracies and where their genealogies lie. A second focus is on the ambivalences of attraction, i.e. on the ways in which visual creations can evoke desire as well as hatred.