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Political Marketing and the 2015 UK General Election
Tallenna

Political Marketing and the 2015 UK General Election

Each chapter of this book has been specifically commissioned to focus on one of these aspects of the campaign (targeted campaigning, branding, core messages, advertising, media management, online campaigning and the campaign in the marginal seats).
Painos
1st ed. 2016
ISBN
9781137584397
Kieli
englanti
Paino
446 grammaa
Julkaisupäivä
23.5.2016
Sivumäärä
151