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Places
Tallenna

Places

Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that it is with us. This collection of intuitive and well-reserached articles examines how places and regions see themselves, and how they reflect this in their branding.
Alaotsikko
Identity, Image and Reputation
Kirjailija
Simon Anholt
Painos
1st ed. 2010
ISBN
9781349316281
Kieli
englanti
Paino
310 grammaa
Julkaisupäivä
18.11.2009
Sivumäärä
168