Pitching Ideas

You have another fantastic idea! But can you get the support needed to make it real? Pitching ideas is one of the most underrated practices in organisations. From convincing a colleague to do something differently, to persuading a customer to back a new concept; influencing others is a crucial creative skill. In this book you''ll learn how to get buy-in from others, and discover more about how to:• Define the goal you want to reach.• Grab the core of the idea you have.• Understand who you need to convince to reach your goal.• Prepare yourself for the pitch.• Deliver the pitch.