Open for Business: An Introduction to the Real World

More than 20% of students choose business as a major. Give your students a leg up on the competition....

Open For Business: An Introduction to the Real World introduces today's time-starved community college students to the world of business. Written by long-time community college educators, this introductory level business textbook, provides all of the necessary information in an easily readable and retainable format.

Written in a plain, flowing, and easy to read format, Open For Business: An Introduction to the Real World focuses on ""real world"" application scenarios providing the reader with practical, usable advice in addition to high-end concepts and theories.

Available in print and eBook formats, Open For Business: An Introduction to the Real World:

• Is practical! The book explains business basics through examples and practical advice so students can start using learned concepts right away.
• Is logical! The text provides a logical introduction to business: basic ideas build on one another and lead to more advanced business concepts.
• Is student friendly!Learning Objectives and Opening Story vignettes introduce the reader to important concepts they will encounter in each chapter.
• Is accessible! A running glossary in the margin provides the reader with easily accessible material.
• Gauges comprehension!Chapter Summaries, Review Questions, Discussion Questions, and References reinforce the concepts learned and encourage the reader to test his/her comprehension of concepts taught.