Only Book You Will Ever Need on Branding

A great product is not enough. You cannot sell or promote anything without an original and distinctive brand. But how do you create a good name, a memorable logo and a recognizable category so that everyone understands what you are selling?

In The Only Book You Will Ever Need on Branding you''ll find out everything you need to know - fast.

Using quirky illustrations to make its point you''ll discover how to fast forward the success of your brand in a couple of hours. You''ll Grasp the key concepts of branding, learn how to improve your existing brand and find out what other start-up books don''t tell you