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New Directions in Consumer Research
Tallenna

New Directions in Consumer Research

This four-volume collection focuses on emerging and cutting-edge work which is shaping the contemporary landscape of consumer research. The volumes bring together key conceptual and research papers related to practices, sharing, politics and spaces. The editors provide a set of comprehensive introductions that scopes out current understanding in the field, and identifies directions for future research in relation to the key themes. This Major Work will be of interest to scholars in a broad range of disciplines, including Marketing and Consumer Research, Cultural Studies, Media Studies, Human Geography and Sociology.

Volume One: Practices

Volume Two: Sharing

Volume Three: Politics

Volume Four: Space 


ISBN
9781473911536
Kieli
englanti
Paino
2700 grammaa
Julkaisupäivä
7.10.2015
Sivumäärä
1408