Multinational Marketing for Hershey Foods Corp

Essay from the year 2003 in the subject Business economics - Offline Marketing and Online Marketing, University of Phoenix, language: English, abstract: Hershey Food Corporation′s first tagline was "Where quality is paramount" ("Milton Hershey") and this philosophy still holds true today. Milton Hershey′s first candy company was the Lancaster Carmel Company, however after becoming intrigued by German chocolate making equipment, exhibited at the Chicago International Exposition in 1893, Hershey purchased the equipment and began Hershey Chocolate Company as a subsidiary of Lancaster Carmel. "In addition to chocolate coatings, Mr. Hershey made breakfast cocoa, sweet chocolate and baking chocolate." ("Milton Hershey")