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Multinational Management, International Edition
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Multinational Management, International Edition

In today’s increasingly complex global environment, developing and making strategic choices are the mainstays of successful decision making. The updated edition of Cullen & Parboteeah’s MULTINATIONAL MANAGEMENT: A STRATEGIC APPROACH, 6e, International Edition uses a distinctive strategic approach to explore the global economy and the impact of managerial decisions—equipping students with a strategic mindset. The text covers all topics essential to international management, including comparative management issues, formation and implementation of strategies in the global environment, the building of strategic alliances, negotiation and cross-cultural communication, international human resource management, business ethics, and much more.
ISBN
9781285096223
Kieli
englanti
Paino
1247 grammaa
Julkaisupäivä
15.4.2013
Sivumäärä
768