Modern Public Relation

This book has l8 chapters in total, divided into 5 parts. The first section includes two chapters, which respectively introduces the meanings, functions, and basic principles of public relations, and the history of public relations; the second section consists of three chapters, starting from the three elements of public relations, it gives holistic introduction to the basic principles of public relations; the third section includes four chapters, mainly introduces the public relations process, four links that involves public relations investigation, planning, implementation, and evaluation; the fourth section includes five chapters, separately analyzes the patterns of public relations activity, thematic activities of public relationship, public relations crisis handling and a number of publicity techniques concerning public relations; section 5 includes four chapters, respectively, from the enterprise, non-profit organizations, government perspective, analyzes their public relations, and introduces the heated international public relations. The whole book has rigorous structure, and practical content.