Tallenna
Measurement for the Social Sciences
The new theory is applicable to the design of measures of constructs in: • Management • Marketing • Information Systems • Organizational Behavior • Psychology • Sociology C-OAR-SE is a rationally rather than empirically-based theory and procedure.
- Alaotsikko
- The C-OAR-SE Method and Why It Must Replace Psychometrics
- Kirjailija
- John R. Rossiter
- ISBN
- 9781441971579
- Kieli
- englanti
- Paino
- 446 grammaa
- Julkaisupäivä
- 6.12.2010
- Kustantaja
- Springer-Verlag New York Inc.
- Sivumäärä
- 169
