Maverick Marketer

In "e;Maverick Marketer,"e; Johnstone considers the course of his life, from taking the helm of a sailboat in a race at age 2, through college days at Princeton, to creating the leading performance brand in sailing, then doing same with powerboats. Regaling readers with sailing stories and how award-winning boats were created, Johnstone seeks to ignite a creative spark in others, urging them to follow their passion and chart their own course to victory. Part memoir, part love story, part marketing case study, "e;Maverick Marketer"e; is an entrepreneurial success story brimming with lessons on innovation, business development, and problem-solving. Rebecca White, award-winning Professor of Entrepreneurship at the University of Tampa, said, "e;I'd recommend Bob Johnstone's book for every college student today."e; "e;Maverick Marketer"e; is available for purchase on Amazon.com.