Marketing...the art of speaking, negotiating and persuading

The title of the book may seem strange. Perhaps some people do not notice the relationship between marketing and the rest of the vocabulary that is adjacent to it in the title. The truth is that the relationship between marketing and speaking, negotiation, and persuasion is a close relationship. A good speaker is the one most capable of convincing others of his ideas and opinions, that is, he is the most capable. In influencing his listeners, this makes him more suitable than others for negotiation tasks, whatever the matter being negotiated. This clarifies the relationship between the vocabulary that makes up the second half of the title, but do all of these vocabulary have a relationship to the art of marketing?This is what the book explains to the general reader and also to the specialized reader, as it deals with the pillars that the title explains in a way that benefits the student in these fields. The author was keen that the chapters be in easy, non-specialized language so that it is easy for the average reader to communicate with them and understand the ideas and information they present. Among them is that marketing is not just the art of selling goods, but rather it is the art of selling everything - goods, services and ideas. Its principles also increase the skills of speaking with others and thus succeed in practicing persuasion on all issues and negotiating on all matters.