Marketing Research

Facts101 is your complete guide to Marketing Research. In this book, you will learn topics such as Information-Driven Technology and the Research Process, Market Intelligence and Database Research, Secondary Research: Designs, Searches, and Sources, and Exploratory Research Using Qualitative and Observation Methods plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.