Marketing Research
264,80 €
Lisää toivelistalle
Marketing Research prepares marketing students to make data driven business decisions. With a focus on market intelligence, strategy, theory and application, the authors introduce the latest developments in the field of marketing research and discuss their impact on marketing research applications—all in a macro-micro-macro framework to help students understand the big picture
- Kirjailija
- Aaker David A., Kumar V., Leone Robert P., Day George S.
- Painos
- 12
- ISBN
- 9781118977927
- Kieli
- englanti
- Paino
- 281 grammaa
- Sarja
- Marketing Research
- Julkaisupäivä
- 5.9.2017
- Kustantaja
- John Wiley & Sons Inc
- Sivumäärä
- 760
