Marketing Management, A Strategic Decision-Making Approach

Facts101 is your complete guide to Marketing Management, A Strategic Decision-Making Approach. In this book, you will learn topics such as Understanding Market Opportunities, Understanding Consumer Buying Behavior, Understanding Organizational Markets and Buying Behavior, and Measuring Market Opportunities: Forecasting and Market Knowledge plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.