Marketing Management

Facts101 is your complete guide to Marketing Management. In this book, you will learn topics such as Gathering Information and Scanning the Environment, Conducting Marketing Research and Forecasting Demand, Creating Customer Value, Satisfaction, and Loyalty, and Analyzing Consumer Markets plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.