Marketing

Marketing is suitable for colleges' MBA students and the undergraduates and postgraduates of the economic management major. It also meets the demands of enterprises' marketing practice and training. It is helpful to cultivate senior marketing management talents that suit the Chinese market's economic development. Marketing is the essential main course of all graduates and postgraduates majoring in management and MBA. Marketing introduces how the seller formulate corporate developmental strategies and organize corporates' marketing activities in the buyer's market condition from clients' demands, so as to make enterprises achieve survival and development in the fierce competing market environment on the precondition of meeting clients' demands. The whole book systematically expounds on the modern marketing theories and the latest development in this field. It also combines Chinese enterprises' marketing practice experience to demonstrate Western marketing theories.