Marketing

Facts101 is your complete guide to Marketing. In this book, you will learn topics such as Global Markets and Marketing, Consumer Markets and Buying Behavior, Business Markets and Buying Behavior, and Market Segmentation, Targeting, and Positioning plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.