Market Viability

This study focused on analyzing the market viability of opening a Cineart Multiplex cinema in the city of Curvelo/MG. The methodology used was descriptive in terms of its purposes and classified as bibliographical and field research in terms of its means. The survey data collection instrument was a structured questionnaire. After tabulating and analyzing the data and information collected, it was possible to ascertain a satisfactory result, with the majority of those surveyed accepting the implementation of a cinema.