Tallenna
Market Segmentation Analysis
This book is published open access under a CC BY 4.0 license.
This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions;
- Alaotsikko
- Understanding It, Doing It, and Making It Useful
- Kirjailija
- Sara Dolnicar, Bettina Grün, Friedrich Leisch
- Painos
- Softcover Reprint of the Original 1st 2018 ed.
- ISBN
- 9789811342486
- Kieli
- englanti
- Paino
- 310 grammaa
- Julkaisupäivä
- 19.1.2019
- Kustantaja
- Springer Verlag, Singapore
- Sivumäärä
- 324
