Managing Social Media and Consumerism
Kirjailija:
Sidottu, 2013
englanti
143,10 €
Lisää toivelistalle
Categorically reviews the theories of communication, best practices in social media and previous research, and analyzes the corporate involvement towards strategic and tactical stewardship in serving customer-centric business requirements.
- Alaotsikko
- The Grapevine Effect in Competitive Markets
- Kirjailija
- . Rajagopal
- ISBN
- 9781137281913
- Kieli
- englanti
- Paino
- 518 grammaa
- Julkaisupäivä
- 20.9.2013
- Kustantaja
- Palgrave Macmillan
- Sivumäärä
- 259
