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Managing Organizational Crisis and Brand Trauma
Tallenna

Managing Organizational Crisis and Brand Trauma

This book offers a framework for dealing with a new phenomenon affecting organizations and their stakeholders: brand trauma.
Painos
Softcover reprint of the original 1st ed. 2018
ISBN
9783319869209
Kieli
englanti
Paino
310 grammaa
Julkaisupäivä
18.8.2018
Sivumäärä
256