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M: Advertising ISE
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M: Advertising ISE

M: Advertising examines advertising from the perspective of the advertiser as well as the specialists who create advertising.  M: Advertising takes students beyond theory to learn about roles within each of these organizations, and to consider which they might one day play themselves in a highly visual, condensed, engaging format.  Supported by a robust digital Connect Advertising offer, M is relevant, engaging, and cost-effective for today’s business students.
ISBN
9781260598223
Kieli
englanti
Paino
848 grammaa
Julkaisupäivä
28.4.2021
Sivumäärä
482