Luxury in Sport

This book analyses the multifaceted nexus between luxury and sport from an interdisciplinary and holistic perspective. From its historical roots to its contemporary manifestations, Ekaterina Glebova meticulously traces the evolution of opulence in sport, shedding light on its profound economic, media, sociocultural and ethical dimensions. Delving into the economic landscape of sport, Glebova scrutinises the financial intricacies of sponsorships, investments and their impact on athletes, teams and fans. She explores the influence of societal and cultural factors on the perception of luxury in sport, bolstered by case studies reflecting its impact on popular culture. With a speculative gaze into the future, the book ultimately contemplates emerging trends and innovations in this field of study. Luxury in Sport is a fundamental resource for academics, researchers and students of sports management, business studies and cultural studies. Professionals working in the sports marketing industry will also find the book’s practical insights to be of benefit.