Literary vlogs

YouTube is considered to be the largest video-sharing site, attracting a diverse group of users who search for the most diverse videos within this environment. This book aims to analyse literary vlogs on the digital social media YouTube. By carrying out the analysis using netnographic methodology (which analyses the behaviour of individuals and social groups on the Internet and the dynamics of these groups in the web environment) we also seek to deduce the possible instrumentalisation of literary vlogs such as these in encouraging and fostering reading through the librarian and the library.