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Lead Markets in Age-Based Innovations
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Lead Markets in Age-Based Innovations

Nils Levsen focuses on the international diffusion of product and service innovations for elderly users. Lead markets are characterized by their early adoption of innovations and their influence on design choice in a subsequent international diffusion process.
Alaotsikko
Demographic Change and Internationally Successful Innovations
Kirjailija
Nils Levsen
Painos
2015 ed.
ISBN
9783658088149
Kieli
englanti
Paino
310 grammaa
Julkaisupäivä
19.3.2015
Kustantaja
Springer
Sivumäärä
335