Routledge Focus on Language and Social Media

Language, Gender and Parenthood Online explores the digital interactions of parents on the UK-based internet discussion forum Mumsnet Talk, a space dominated by users sharing a common identification as women, parents and mothers. Using a qualitative approach grounded in feminist poststructuralist theory, Jai Mackenzie uncovers ‘common-sense’ assumptions about gender and parenthood, explores the construction of gender and parenthood in digital contexts and how discourses of gendered parenthood are negotiated, resisted and subverted. This is key reading for students, scholars and researchers in the field of language and gender, as well as language and digital communication.