In this landmark study, Luke Uka Uche has demonstrated the relationship between the "e;spirit"e; of recent Nigerian politics and the orientation of the Nigerian mass media. What he has described so graphically and analysed so fastidiously in fact goes beyond mere "e;reciprocity"e;; the fact that the? Nigerian media are the way they are first because Nigerian society has been motivated by the forces of ethnicity and fuelled by aggressive partisanship; and the media, having imbibed of this influence, derive their character from it, and in turn become vehicles for reinforcing the ethnicity thesis.