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Readers will be accompanied by pharmacist Pemberton groping in a dark room amidst strewn bottles of mixing brown water; with Asa Candler, we turned Coca-Cola from a drink to a famous soft drink; with Robert Woodruff, we take Coca-Cola beyond the United States' borders and begin building a global brand, and so on. We not only discover the secret recipe that creates a fresh new step by step in this quest. Not only did he uncover a top-secret formula for marketing and promoting goods to build a brand with lasting vitality that has become a symbol of American consumer culture, but he also found a top-secret recipe for marketing and promoting products to create a brand with enduring vitality. "e;Coca-Cola is still the same, a basic drink composed of sugar and water,"e; says author Frederick Allen in the book, but it's also "e;a dominating brand in the market., has the potential to conjure memories, stir up the spirit, and impact people's emotions."e; Coca-Cola is no longer merely a brand name; it has evolved into "e;something internal, spiritual,"e; and has become a symbol of "e;American civilisation."e; The top-secret formula will transport you back in time to uncover the source of that dominance.