Introduction to Marketing, Theory and Practice

Facts101 is your complete guide to Introduction to Marketing, Theory and Practice. In this book, you will learn topics such as Socially responsible marketing, Buyer behaviour and relationship development, Marketing research, and Segmentation, positioning, and targeting plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.