Introduction to Electronic Commerce

Facts101 is your complete guide to Introduction to Electronic Commerce. In this book, you will learn topics such as Retailing in Electronic Commerce: Products and Services, Online Consumer Behavior, Market Research, and Advertisement, B2B E-Commerce, and Innovative EC Systems plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.