International Encyclopaedia of Modern Hospitality And Tourism Management (Hotel Management Sales And Marketing Service)

This International Encyclopaedia of Modem Hospitality and Tourism Management helps readers develop the wide-ranging knowledge and analytical skills they need to succeed in todays burgeoning and dynamic hotel industry. This comprehensive volume encourages critical thinking by providing different points of view through contributions from many leading industry professionals and academics. Within a coherent theoretical structure, this book enables readers to formulate their own ideas and solutions. Each of the books parts examines a specific hotel department or activity and presents a variety of viewpoints on the duties, responsibilities, problems, and opportunities encountered there.