Tallenna
International Direct Marketing
sidottu, 2007
englanti
This book is the first to focus exclusively on IDM, integrating state-of-the-art knowledge, best practice and unique data. It offers a unique mix of academic review, best-practice cases on IDM and advanced professional information on IDM in selected countries.
- Alaotsikko
- Principles, Best Practices, Marketing Facts
- Toimittaja
- Manfred Krafft, Jürgen Hesse, Jürgen Höfling, Kay Peters, Diane Rinas
- Painos
- 2007 ed.
- ISBN
- 9783540396314
- Kieli
- englanti
- Paino
- 446 grammaa
- Julkaisupäivä
- 1.10.2007
- Sivumäärä
- 326
