Tallenna
Intelligent Support Systems for Marketing Decisions
Kirjailija:
nidottu, 2012
englanti
Intelligent Support Systems for Marketing Decisions examines new product development, market penetration strategies, and other marketing decisions utilizing a confluence of methods, including Decision Support Systems (DSS), Artificial Intelligence in Marketing and Multicriteria Analysis.
- Kirjailija
- Nikolaos F. Matsatsinis, Y. Siskos
- Painos
- Softcover reprint of the original 1st ed. 2003
- ISBN
- 9781461354154
- Kieli
- englanti
- Paino
- 310 grammaa
- Julkaisupäivä
- 30.10.2012
- Kustantaja
- Springer-Verlag New York Inc.
- Sivumäärä
- 514
