Tallenna
Integrated Marketing Communications
Integrated Marketing Communications: A Global Brand-Driven Approach, 2nd edition presents an integrated and global framework to marketing communications, delivered in a highly readable, cohesive and succinct manner.
- Alaotsikko
- A Global Brand-Driven Approach
- Kirjailija
- Philip J. Kitchen, Marwa E. Tourky
- Painos
- Second Edition 2022
- ISBN
- 9783030764159
- Kieli
- englanti
- Paino
- 310 grammaa
- Julkaisupäivä
- 4.1.2022
- Kustantaja
- Springer Nature Switzerland AG
- Sivumäärä
- 374
