Tallenna
Innovation and Marketing in the Pharmaceutical Industry
The pharmaceutical industry is one of today’s most dynamic and complex industries, involving commercialization of cutting-edge scientific research, a huge web of stakeholders (from investors to doctors), multi-stage supply chains, fierce competition in the race to market, and a challenging regulatory environment.
- Alaotsikko
- Emerging Practices, Research, and Policies
- Toimittaja
- Min Ding, Jehoshua Eliashberg, Stefan Stremersch
- Painos
- Softcover reprint of the original 1st ed. 2014
- ISBN
- 9781493952304
- Kieli
- englanti
- Paino
- 310 grammaa
- Julkaisupäivä
- 23.8.2016
- Kustantaja
- Springer-Verlag New York Inc.
- Sivumäärä
- 768
