Idea-ology

A striking and story-rich guide to the creative journeytold by the design visionary behind Starbucks.Idea-ology: The Designer's Journey is an inspiring and visually immersive look at creativity in action, seen through the career of one of design's most distinctive voices. Stanley Hainsworthformer Global Creative Director for Starbucksoffers a rare behind-the-scenes tour of the projects, processes, and pivotal moments that shaped his path from small-town actor to global design leader.Through personal stories, sketches, photographs, and brand case studies, Hainsworth explores the mindset and method behind successful creative workfrom seeking inspiration to pitching ideas, building teams, crafting narratives, and continually evolving your practice.Inside, you'll find:Candid career stories from Stanley's time at global brands and his founding of the creative agency TetherActionable insights on developing creative confidence, navigating feedback, and leading with visionVisual inspiration including original drawings, branding boards, and project breakdownsMentorship and motivation for students, freelancers, in-house creatives, and agency leaders alikeThis book is both a personal journey and a professional roadmap, filled with humor, vulnerability, and creative provocation. Whether you're just starting out or redefining your next chapter, Idea-ology will inspire you to think like a designerand live like one too.Bold, insightful, and deeply human, this is the creative playbook only Stanley Hainsworth could write.