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Humanistic Marketing
Tallenna

Humanistic Marketing

sidottu, 2013
englanti
Humanistic Marketing is a response to the currently growing mega-trend call for rethinking marketing. The book organizes current thinking around the problems of marketing theory and practice as well as solutions and ways forward, providing a diverse exploration of the position of marketing in the face of challenges for societal transformation.
Toimittaja
R. Varey, M. Pirson
ISBN
9781137353283
Kieli
englanti
Paino
446 grammaa
Julkaisupäivä
19.11.2013
Sivumäärä
284