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How to Manage Your Global Reputation
Tallenna

How to Manage Your Global Reputation

Kirjailija:
pokkari, 2002
englanti
Now revised and updated, this contains new chapters on how the Internet is destroying hierarchies and empowering individuals, the phenomenon of the celebrity CEO, and the effect of globalization on PR. Morley includes fresh case studies (including the Firestone Tire/Ford Explorer controversy) to illustrate best and worst practices of management of global reputation. With forty years of international experience, Morley draws important lessons for the conduct of effective public relations.
Alaotsikko
A Guide to the Dynamics of International Public Relations
Kirjailija
Michael Morley
ISBN
9780814756799
Kieli
englanti
Paino
188 grammaa
Julkaisupäivä
1.5.2002
Sivumäärä
228