Hospitality Transportation Management

Hospitality & Leisure and Aviation & Transportation sectors, today's consumers have higher service expectations than ever. Deregulation is generally regarded as the catalyst for yield management in the airline industry, but this tends to overlook the role of Global Distribution Systems. It is arguable that the fixed pricing paradigm occurs as a result of decentralized consumption. With mass production, pricing became a centralized management activity and customer contact staff focused on customer service exclusively. Electronic commerce, of which the GDSs were the first wave, created an environment where large volumes of sales could be managed without large numbers of customer service staff. This book deals with the fundamental and basic information of subject and the selection of contents makes it an appropriate textbook for the students.