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Holiday attachment - The construct, measure, and its relation with customer loyalty

46,80 €

Doctoral Thesis / Dissertation from the year 2004 in the subject Tourism - Miscellaneous, grade: none, Goa University (Goa University, India), language: English, abstract: The content of the thesis may be summarized as follows:a)Conceptualization, development, and validation of a scale to measure holiday attachment.b)Examination of holiday attachment as an antecedent of tourist loyalty.c)Test of the proposed mediation-moderation model involving holiday dependence, holiday identity, novelty seeking, and loyalty.KEYWORDS: Scale Development, Holiday Attachment, Holiday Utility, Holiday Identity, Holiday Contextuality, Holiday Dependence, Novelty Seeking, Customer Loyalty, Mediation, and Moderation.

Kirjailija
Babu George
ISBN
9783656124641
Kieli
englanti
Julkaisupäivä
9.2.2012
Kustantaja
GRIN Verlag