The Basics

Health Promotion: The Basics introduces not only the fundamental theories and key concepts within this important area of health and social care, but translates these into practice for anyone working in the field.

The chapters are structured around the WHO’s Ottawa Charter (1986) which underpins the discipline, and cover a comprehensive range of topics. From developing personal skills to understanding government policy, the book looks at health promotion on both an individual and a societal level. It spotlights key topic areas from behaviour change to climate change, as well as exploring how where we live impacts our health, and features practical examples for integrating health promotion into existing service provision and through community action.

Including case studies throughout, and further reading for those wishing to explore specific topics, this is the perfect introduction to what health promotion means and how it can improve everyday lives.