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Handbook on Electronic Commerce
Tallenna

Handbook on Electronic Commerce

The world is undergoing a revolution to a digital economy, with pronounced implications for corporate strategy, marketing, operations, information systems, customer services, global supply-chain management, and product distribution. This handbook examines the aspects of electronic commerce, including electronic storefront, on-line business, consumer interface, business-to-business networking, digital payment, legal issues, information product development, and electronic business models.Indispensable for academics, students and professionals who are interested in Electronic Commerce and Internet Business.
Painos
Softcover reprint of the original 1st ed. 2000
ISBN
9783540673446
Kieli
englanti
Paino
310 grammaa
Julkaisupäivä
16.5.2000
Sivumäärä
723